CBInsights was able to execute sophisticated web marketing strategies and create an bold new visual style thanks to their Mozaiq-sourced remote contractor team. Scroll down to see a few examples.
The Mozaiq-sourced dev team created multiple product engagement web experiences aimed at offering a more effective method of educating prospective customers on intricate value propositions. This initiative enabled CBInsights to generate demand from product upgrades, leveraging new launches and enhanced product functionality.
An interactive product snack that allowed people to try CBInsights’ new AI feature without a demo.
A product engagement page with a product tour demo CTA.
An interactive report teaser page that complimented CBInsights’ new AI feature.
CBInsights’ demand generation strategy relied heavily on paid landing pages for ongoing lead capture. Their Mozaiq-sourced web contractors optimized and redesigned the base template, using the existing branding, then made iterative adjustments over several months that doubled the landing page conversion rate.
An effective CRO strategy involves deeply understanding the audience, the problems they aim to solve, and the resistances they may feel. By doing so, the web optimization expert we sourced for CBInsights delivered conversion lifts that easily justified the investment.
The Mozaiq-sourced team of developers, designer and one web performance expert crafted a more cohesive product exploration experience. The initial phase focused on developing a self-identifying intent router paired with tailored product tours. This initial iteration resulted in an immediate 22% increase in engagement.
They started by outlining the user journey and identifying the most important touchpoints.
Signup Flow
They designed a clean signup flow that staggered the request of personal information. The experience asks the easiest questions first to build form submission commitment, which increases conversion rates.
Qualification
After capturing user’s personal information, the experience then ask for intent data. This gets users invested in the experience and allows us to better understand their needs, infer their buying sophistication, and determine their company and revenue size, without directly asking.
Tours
The experience leveraged personalized tours using Storylane. By understanding what their needs are through the qualification step in the onboarding flow the team could then show each user a set of tours most relevant for them.
Schedule a call
The primary goal is to allow prospects the ability to self-educate and determine value quickly and be able to then talk to sales without having to wait. To do this, the team integrated Chilipiper which allows users to schedule a call with sales in this demo environment, not having to wait for a call back on a simple demo request.
The outbound expert we sourced for CBInsights launched a hyper-personalized ABM strategy incorporating 1:1 landing pages. This system began by generating a cold lead list, enriching and deeply personalizing it from various tools, and integrating it into an email sequence. Each contact received their own hyper-personalized landing page, featuring AI-modified web copy tailored specifically to them.
We sourced a senior creative director to lead CBInsights through an experimental branding exercise, showing how they could reinvigorate their brand to better connect with their future-focused customers. This is their work.
This dynamic and constantly evolving pattern, inspired
by generative art techniques involving algorithms,
mathematical equations, or automated processes, embodies
the mission and vision statement guiding our design
decisions from the project's inception.
It symbolizes the chaotic universe of unstructured data,
which, with the right tools, can be analyzed, understood,
and transformed into clear, coherent information—a refined
image of clarity and purpose.
Their unique visual approach captures that state of
refinement, the moment of clarity when meaning begins to
emerge—the 'aha!' moment.
Structured images are juxtaposed with abstract forms yet
to be analyzed, together creating a versatile playground
for continuous experimentation in an exhilarating quest for
meaning.
Their mission was to create a design language that pushes boundaries and places CBInsights at the forefront of the tech industry. They brought new life to the well served legacy brand elements by infusing them with bold, punchy and thought provoking design aesthetic.
Each icon's form mirrors the seamless flow of the hero pattern, ensuring visual harmony across all the brand elements – even the tiniest ones. It's the meticulous attention to detail that elevates a visual identity system from good to exceptional.
Stock photography enhances engagement and visual appeal in CBInsights’ widely-read newsletters and articles, guided by a style approach that ensures thoughtful and cohesive selections from a diverse range of options. CBInsights’ photos creatively depict decision-making, envisioning the future, and revealing the unseen.
Textures serve as integral elements that add depth, personality, and visual intrigue. They contribute to a versatile visual identity by serving as striking backgrounds or enhancing a unique, abstract collage style.
The Mozaiq-sourced creative lead proposed to launch the new brand with a strategically planned, comprehensive suite of assets, engaging customers across various touch points, both paid and organic. By blending bold visuals with clear messaging, these assets effectively communicate CBInsights’ new brand identity, driving awareness and creating an impactful market presence.
